In January, Oxfam published a report documenting how the gap between the rich and the poor is even more dramatic than we thought, with just eight men owning the same wealth as the 3.6 billion people who make up the poorest of the world’s population. (

The point of this blog is not to vilify those who achieve the ranks of the rich elite, but instead to name the blind spot that helps create an unfathomable level of inequality: humanity doesn’t understand its tremendous economic power.

In the new dawn of an internet-based global marketplace, the very activity of buying and selling makes the world go round.  Internet “market makers” monopolize these new opportunities for buying and selling, concentrating wealth at the very top and widening the economic divide everywhere else.

If only we could see ourselves as the economic powerhouse that we are. We could create a myriad of “marketplaces for purpose,” directing the power of our day-to-day purchasing toward the causes that matter to us most. With the Yes! Ventures model, in every purchase, a majority of transaction fees and credit card fees are directed toward impact funds chosen by the buyer that can quickly build and fund the most effective solutions.

We don’t have time to wait for governments and wealthy people to solve the problems we see before us every day. We are the solution; a solution that is inherently dignified, generous and self-determined.

Yes! Ventures can make each of us a “market maker,” seeing the purchases we make today as a way to create the world we want tomorrow.